Subliminal messages in advertising are but one tool available to public relations and propaganda professionals to manufacture consent, create unanimity, and encourage group-think. The use of formulas, scripts and rehearsals are also integral parts of the production process, and a look at how easily a formula can influence our perception of the information being presented shows us just how easy it is to be duped by well-presented nonsense.
Throughout modern media, mainstream news and television, well-groomed presenters, who are really actors, are trained to use language, pause, inflection, volume, suspense, drama, and emotion instruct you how to receive a message. This is rehearsed and perfected so-that you only see the final confident and authoritative performance.
Given the nature of the human mind, most people are unaware enough to separate the information being presented from the way in which it is intended to be received. Furthermore, much of what is presented to us as live broadcasting is actually well-planned, well-thought out, well-rehearsed and well-designed to not only plant ideas in our society, but to shape how we feel about those ideas.